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“Digitisation, sustainability and innovation are key to the future of cosmetic packaging”

      The forthcoming Hispack fair is warming up with a major focus on innovation. Proof of the above is the large number of activities that have been scheduled to showcase innovative packaging solutions. The perfumery and cosmetics sector, one of the most competitive markets with the largest investment in innovation, will attend as a result of the agreement that the fair has signed with Stanpa, the National Perfumery…

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Alejandro Hervás, director de la división Beauty de Marchesini Group

“We’re adapting our R&D to a market undergoing constant transformation”

On the occasion of its upcoming participation in Hispack, Alejandro Hervás, the director of the Beauty division, explains some of the keys that have contributed to the new division and tells us why, by extension, the Marchesini Group remains one of the best known and most highly rated companies in the packaging industry.

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Iago Candal, director de Innovación y Diseño de DS Smith Iberia

“Innovation is key to more sustainable packaging solutions”

Si hablamos de sostenibilidad, DS Smith lleva un largo camino recorrido. En palabras del director de Innovación y Diseño de DS Smith Iberia, Iago Candal, el compromiso de la empresa en materia de sostenibilidad se traduce en una estrategia transversal que no solo abarca sus soluciones para packaging, que podremos conocer in situ en Hispack.

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Albert Llaveria, director de operaciones de Atlanta Stretch Ibérica

We create efficient and sustainable machines

After almost two decades, Atlanta Stretch Ibérica's success is based on product knowledge. From the beginning, technology has been their trump card, and being designers and manufacturers of their machines, allows them to continuously monitor, improve and constantly evolve.

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Strategic export markets on the radar at Hispack

As part of the plan to attract international visitors to Hispack 2022, this year the show continues to collaborate with amec on a specific project to activate the radar in 14 markets with the aim of locating and inviting around 500 international buyers and 70 guests with technology prospecting, purchasing or investment projects for Spanish packaging, processing and logistics machinery, equipment and materials to the show. Exporting companies participating in…

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Packaging builds brand

Packaging is closely linked to branding strategy and is the consumer’s first point of contact with the brand, clearly influencing their purchasing decision. Hispack considers this important function of packaging in its commercial offer and activities and invites branding, marketing and advertising professionals to learn more about the latest trends in brand creation, management and positioning, as well as the generation of experiences through packaging at the trade fair.  …

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